In every community and every movement, allies are extremely important. Both the Civil Rights and Black Lives Matter Movements are for and by Black people, but the support of other races helps energize the movements also. Normally most brands make an effort to remain neutral claiming that they don't want to “get political", but with the stakes being so high, Black people and their supporters are demanding that brands pull up or shut up.
ShopGarnerstyle
Protests sparked by the recent murders of Breonna Taylor, George Floyd, and Auhmad Arbery paired with decades of murdered Black people; and over 400 years of abuse, oppression, and hardship has force brands to be more vocal. This round of the movement is being both televised and socialized with black people and non-black supports demanding brands to choose a side. Although the responses vary, many major companies have unapologetically declared their solidarity in support of our fight for justice and some have pledged funds. Here are a few of them.
1. Nike
View this post on Instagram
Let’s all be part of the change. ⠀ ⠀ #UntilWeAllWin A post shared by Nike (@nike) on
2. Target
View this post on Instagram
Today is about coming together to honor George Floyd’s life and family. Tomorrow is about sharing the actions we’re taking to partner with Black communities on resources needed to heal, build, and grow. We believe Black lives matter. A post shared by Target (@target) on
3. Torrid
View this post on Instagram
We are angry, we are saddened, we are distraught and our hearts break for the injustices against the Black community. Black Lives Matter. We at TORRID pledge donations to the @NAACP, @ACLU_nationwide and @Blklivesmatter We are with you and we will fight for you, always. As Angela Davis said, "It is not enough to be non-racist, we must be anti-racist." A post shared by Torrid (@torrid) on
4. JCPenney
View this post on Instagram
Together, with our customers and associates, we're united against racism. A post shared by JCPenney (@jcpenney) on
5. ASOS
View this post on Instagram
Silence isn’t an option. We share the sorrow and outrage of the world over the grave injustice leading to the tragic loss of George Floyd's life, along with Breonna Taylor, Ahmaud Arbery, Tony McDade and so many other Black lives. We may be a brand, but we’re also made up of real people who care deeply about standing alongside ALL our ASOSers. That means we also understand just how important it is to put meaningful action behind all that we do. So, we will be making a donation to a relevant organization in the coming days. We’re constantly working on ways to support positive change and we’ll continue to give a voice to important conversations, today and always. We hear you and we stand with you. A post shared by MORE THAN FASHION (@asos) on
6. Nordstrom
View this post on Instagram
This is a painful time for our country and for us. The events going on around all of us are heartbreaking and we want to share a few thoughts with you in this open letter to our employees. Pete & Erik Nordstrom #BlackLivesMatter #NspireChange A post shared by Nordstrom (@nordstrom) on
7. Macy's
View this post on Instagram
What is going on in our nation is heartbreaking. The deaths of George Floyd, Ahmaud Arbery and Breonna Taylor illustrate with painful clarity the need for fundamental change. This senseless loss of life must stop. As a country, we can and should do better to ensure that all Americans are treated equally and fairly. – Jeff Gennette, Chairman & CEO, Macy’s, Inc. #BlackLivesMatter A post shared by Macy's (@macys) on
8. Fashion To Figure
View this post on Instagram
BLACK LIVES MATTER #justiceforgeorgefloyd A post shared by Fashion to Figure (@fashiontofigure) on
9. Co-Edition
View this post on Instagram
We’re speaking up, and our statement is simple: Black lives matter. We want our community to know that we share the outrage and sorrow over the injustice of the deaths of George Floyd, Breonna Taylor, Tony McDade, Ahmaud Arbery and so many others. As a company centered on inclusivity, we are wholly dedicated towards meaningful action and positive change. We vow to stay engaged with the current events and fight against racial injustice beyond this moment as we work towards greater community and allyship. We hope to provide a platform for our community to feel seen, heard and supported. We are always open to dialogue and conversations on how we can support positive change. Our DMs are always open. #blacklivesmatter A post shared by CoEdition (@shopcoedition) on
10. Dia & Co
View this post on Instagram
If you’re hurting right now, we stand with you in your pain. We stand in solidarity with everyone in our community fighting peacefully for equality, justice and change. This is a responsibility we all share. This cannot continue. We are horrified and outraged by the death of George Floyd and the continual racial injustice in our country that has taken so many Black lives before him. It is time to self-examine. It is time to take action and support constructive, demonstrable change. It is on all of us to not let this painful moment pass in vain. We will be working with leaders in our community to determine the most impactful actions Dia can take and we’d love to hear from you as well. Black Lives Matter. Love, Nadia, CEO and Co-Founder Art via @ohhappydani A post shared by Dia&Co (@diaandco) on
11. PrettyLittleThing
View this post on Instagram
We will do better At PrettyLittleThing we are proud of our diversity and we acknowledge that we have embraced the Black culture across all aspects of our brand, however we admit we can and will do better and we commit to reviewing what we do . To help us make the right moves, we will create a diversity board, made up of the people across our brands who are closest to the issues, to review our business and create a plan for change. Our silence is not us not acknowledging what is going on, it is us taking the time to get it right. A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on
Yes, this is a short list but this should occupy you for a while because we all know, "women be shopping" or at least that's what Dave Chappelle said.
Also, pay attention to the brands that are being silent or making vague statements that will appease you. They don't really care about you as much as they do your money.Original Article
